Tuesday, July 19, 2011

FIAT, CHRYSLER CEO MOVING QUICKLY TOWARD MERGER, GLOBALIZATION - DET NEWS

Bryce G. Hoffman/ The Detroit News

Fiat SpA and Chrysler Group LLC will move one step closer toward their planned merger next week, when Sergio Marchionne, the CEO of both companies, is expected to announce major management changes.
Both companies are scheduled to report their second-quarter earnings on July 26. Marchionne plans to use the occasion to name global leaders for 25 key functions, including areas such as manufacturing, engineering, purchasing and quality, according to a source close to the situation.
The executives will be responsible for those functions at both Fiat and Chrysler worldwide. Today, these positions are mirrored at both companies.
"We'll be a single company in terms of leadership pretty quickly," Marchionne told reporters in Zurich last week.
Italy's Fiat began running bankrupt Chrysler in 2009, as part of a deal brokered by the Obama administration. When the Auburn Hills automaker emerged from Chapter 11 bankruptcy, Marchionne moved to increase Fiat's stake in the company. Fiat now owns 46 percent of Chrysler — a controlling stake in the company.
That will increase to 51 percent later this year, and Marchionne has signaled his intent to raise Fiat's stake even higher than that.
"This is going to be one company one way or another, so it makes sense to announce these changes now," said Joe Phillippi of AutoTrends Consulting Inc. "People need to know who is in charge."
Marchionne is also expected to announce a new global structure for the company, with four regional headquarters: North America, South America, Europe and Asia. The head of each region will report directly to Marchionne.
Auburn Hills, where Chrysler is based, is to be the North American headquarters for both Fiat and Chrysler. The European headquarters would remain in Turin, Italy. South America would be led from Belo Horizonte, Brazil. Asia would likely be led from China.
Most global car companies use a similar system, but neither Chrysler nor Fiat had been a real global player until they joined forces.






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