Boston —
Starting Aug. 15 the Lottery will broadcast drawings for all of its in-state games online, shifting away from the television format that players in Massachusetts have grown accustomed to since the 1970s.
Ending its agreement with current broadcast partner WCVB-Channel 5, Lottery officials will host its daily drawings mid-day and in the evening at their Braintree headquarters and post the full drawing online at masslottery.com “just minutes after the drawing occurs.”
The change applies to The Numbers Game, Cash WinFall, Mass Cash, and Megabucks Doubler. Links to multi-state drawings for Mega Millions and Powerball also will be provided on the site.
“It’s just not economically feasible to be on air anymore,” said Beth Bresnahan, the Lottery’s assistant executive director.
The Lottery currently pays about $20,000 a month in rent to WCVB for the right to broadcast Lottery drawing results for 10 seconds twice a day. With a diminished $2 million advertising budget over the past several years, officials said they rebid that contract and received two offers, including one at more than double the current price from WCVB and another from Boston.com for roughly $600,000 a year, a bid that factored in costs associated with building a studio to broadcast the drawings, officials said.
Over the years, the Lottery has seen its time on TV shrink from one minute on air, to 45 seconds, then 30 seconds and now 10 seconds, prohibiting the Lottery from even broadcasting the drawing and leaving it with only enough time to display the results.
By moving the drawings to its website, Bresnahan said, the Lottery will be able to show the full drawing and reach players in central and western Massachusetts that do not have access to Boston stations.
The Lottery has partnered with WCVB since 2004, but previously held contracts with Channel 7 and Channel 4 in the Boston market. Results from the drawings will continue to be provided to local television stations and daily newspapers for publication.
Source: http://www.wickedlocal.com/lakeville/news/x1431554380/Lottery-moving-daily-drawing-from-TV-to-online#axzz1TGs4CB7e
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Ending its agreement with current broadcast partner WCVB-Channel 5, Lottery officials will host its daily drawings mid-day and in the evening at their Braintree headquarters and post the full drawing online at masslottery.com “just minutes after the drawing occurs.”
The change applies to The Numbers Game, Cash WinFall, Mass Cash, and Megabucks Doubler. Links to multi-state drawings for Mega Millions and Powerball also will be provided on the site.
“It’s just not economically feasible to be on air anymore,” said Beth Bresnahan, the Lottery’s assistant executive director.
The Lottery currently pays about $20,000 a month in rent to WCVB for the right to broadcast Lottery drawing results for 10 seconds twice a day. With a diminished $2 million advertising budget over the past several years, officials said they rebid that contract and received two offers, including one at more than double the current price from WCVB and another from Boston.com for roughly $600,000 a year, a bid that factored in costs associated with building a studio to broadcast the drawings, officials said.
Over the years, the Lottery has seen its time on TV shrink from one minute on air, to 45 seconds, then 30 seconds and now 10 seconds, prohibiting the Lottery from even broadcasting the drawing and leaving it with only enough time to display the results.
By moving the drawings to its website, Bresnahan said, the Lottery will be able to show the full drawing and reach players in central and western Massachusetts that do not have access to Boston stations.
The Lottery has partnered with WCVB since 2004, but previously held contracts with Channel 7 and Channel 4 in the Boston market. Results from the drawings will continue to be provided to local television stations and daily newspapers for publication.
Source: http://www.wickedlocal.com/lakeville/news/x1431554380/Lottery-moving-daily-drawing-from-TV-to-online#axzz1TGs4CB7e
Movers Thousand Oaks
Movers Palm Beach
Movers Oakley
Movers Country Club
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